Wearable health company WHOOP acquires athletics tech startup Drive

Electronic wellness and physical fitness company WHOOP announced the acquisition of sports activities know-how startup Thrust Thursday in an undisclosed income and stock transaction.

The information arrives times soon after WHOOP mentioned it had secured $200 million in Collection F funding, boosting its valuation to $3.6 billion.

WHOOP pairs a wearable that can watch rest, system pressure and recovery metrics with membership provider to deliver coaching and local community support.

Press uses wearable sensors that can be placed in various places on the system to aid athletes and their trainers quantify weightlifting general performance.

WHOOP explained the addition of Drive to its platform will develop a “more enhanced and robust system of components, program and analytics” for consumers to get knowledge on health and wellbeing.

“A lot of of the users and organizations we provide have extensive questioned for extra insight into the physiological effect of weightlifting and purposeful exercise,” Will Ahmed, WHOOP founder and CEO, stated in a assertion.

“The integration of PUSH’s sector-primary energy-training technological know-how into our platform will enable WHOOP to offer even further perception into how these pursuits impact the human overall body.”

WHY IT Matters

WHOOP joined the unicorn club in Oct 2020 next a $100 million Sequence E raise. 

In January, the PGA chose WHOOP as its official health wearable for the PGA tour and PGA tour champions.

THE Bigger Trend

The marketplace for wearable tech is increasing. In accordance to a report by the Customer Engineering Affiliation, the wearables industry is envisioned to generate a file-breaking $487 billion in earnings this yr.

“The pandemic strengthened consumers’ partnership with technological know-how forever,” Gary Shapiro, president and CEO of the CTA, said in a assertion in late July. “From functioning to understanding, being connected with beloved kinds and using treatment of our wellness, tech performed a very important part in increasing our life.”

There are a good deal of huge gamers in the place also. There are rumors Apple is hunting to increase blood pressure tracking to its smartwatches. Fitbit and Samsung not long ago introduced new versions of their smartwatches, when Garmin updated its Forerunner smartwatches to include things like VO2 Max abilities in June.